PROJECT PLAYGROUND x SKULTUNA. Project Playground is a non-profit organization that works to support children and young people who live in different forms of vulnerability. The organization was founded in 2010 by Princess Sofia, then Sofia Hellqvist, and Frida Vesterberg. They both saw the need to support vulnerable children and young people during different stages of life, not just in early childhood. The goal of the collaboration between Project Playground and Skultuna is to generate a number of products that strengthen Project Playground both from a symbolic perspective and financially as the surplus goes directly to the business.