The SU Collection, designed in collaboration with Nendo was announced this year, along with Emeco's new Broom stool line, at Salone Internazionale del Mobile in Milan, Italy on April 8th. This collection uses the Japanese concept of "su," which comes from traditional Japanese culture, and means simple, plain and minimal. Nendo brought the design aesthetic of 'SU' to the collaboration with Emeco, along with the name. The SU Collection features precise engineering and the use of new, surprising eco-conscious materials. SU seats come in three new material choices; solid reclaimed oak seats sourced from old architecture, Eco-Concrete seats made of Green-Concrete which uses 50% recycled glass bottles and CSA, and the Recycled Polyethylene seats made of 75% post-industrial and 25% post consumer content. Gregg Buchbinder, President and CEO of Emeco stated, "It was rewarding to work with Nendo - a designer who has a philosophy of stripping things down, eliminating excess, and finding the beauty in simplicity. This strong tradition found in Japan fits both the past and the future of Emeco."
The Broom Stools, that were also announced and presented in Salone, along with Broom by Starck, form the Broom collection. The stools are made in both a counter and bar height and they are one-piece (mono-block) designs just like the Broom chairs - this ensures strength and uniformity. Emeco's exploration of innovative ways to up-cycle waste and use reclaimed resources in their products, led to an entirely new material in 2012 when they created the Broom Chair. The Broom Collection is made with 90% industrial waste.
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